|George & Partners
A healthy regard for lycopene research
The Nature of Scientific Advancement
Let's start with a clear statement:
That said, all scientists have to deal with uncertainty - if we only ever concerned ourselves with that which is certain, we would never make any progress in our understanding of the way the world works.
Professional scientists act like this:
Sounds simple, doesn't it? However, in practice it is extremely difficult to design controlled experiments where observed results can be attributed to one specific factor, particularly in the field of human health where there are so many variables. Consequently, it takes a long time and many related trials to reach unambiguous conclusions.
The Individual's Dilemma
In the meantime, every individual has a decision to make:
"Do I wait until the evidence is unequivocal?"Certainly, taking lycopene will do you no harm but you may end up spending money needlessly.
The three professors behind George & Partners have each been researching lycopene and its effect on human health for more than 30 years. Collectively, we believe that lycopene consumption is likely to yield multiple human health benefits but we also accept that more research is required.
On a practical level within George & Partners, we have adopted a two-part company philosophy. Firstly, we monitor intensely the relevant research conducted around the globe, combine it with our own experiences and create lycopene-based products that accurately reflect the latest thinking within the research community - that's why we were the first company in the world to add vitamin C to a lycopene supplement.
Secondly, we are committed to operate in a completely transparent manner, providing our customers with as much detail as possible about the current state of the science (please register to receive our newsletters to stay up to date with the latest information).
We believe that this dual approach offers us the best possible opportunity to achieve our goal, that is to harness the powerful antioxidant properties of lycopene to help protect the human body against serious diseases... but please remember, there are no guarantees.
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Three lycopene experts who have published more than 800 scientific papers between them
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